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Privacy Policy

Welcome to BlckBx.

We are committed to respecting and protecting your privacy. This privacy notice sets out how we collect and use the personal data that you provide to us via this website,  (our “Site“), and our mobile app, BlckBx (our “App“, and together with Site, and any other services we provide to you, our “Services“). It also tells you about your privacy rights and how certain laws may apply to you.

If you do not agree to use collecting and using the information about you then you must not use BlckBx Services. If you have any queries about this notice or how we use your personal information, please contact us at [email protected] and we’d be happy to jump on a call with you to talk you through how we use data, how we train our teams to manage data safely, our security systems and our insurance protection.


  1. About us
  2. What personal data do we collect via the site?
  3. How we collect personal data
  4. How and why we use personal data
  5. Children
  6. How we share personal data
  7. Data security
  8. How long we keep personal data
  9. Third party links
  10. Your rights
  11. Changes to this notice or your data

1. About us

Our Services are operated by BlckBx Limited (“BlckBx“, “us“, “we“, or “our“).

BlckBx is a limited company registered in England & Wales with company number 12384561, and with its registered office at 1 Meadow View, High Street, Burbage, Marlborough, United Kingdom. BlckBx is the data controller of any data you provide to us via our Services and is registered with the UK Information Commissioner’s Office.

You can contact us about any queries you have regarding this privacy notice at either our postal address above, or at [email protected].

2. What personal data do we collect via the Services?

‘Personal data’ means any data which can be associated with you as an individual, either directly or indirectly. We collect different information depending on how you use the Services and how you interact with us.

The personal data we collect via the Services may include:

  • Identity information, such as your name, organisation name and position, and your driving licence and passport information (please see section 4a below for information on how and why we collect this information).
  • Contact data, such as your address and email and telephone details.
  • Usage data, which includes information about how you use the Services (including any bookings, reservations or other services we have provided to you, and our conversations with you).
  • Payment and transaction information, including your booking history, and certain other information associated with your payments.
  • Marketing and communications data, including any communications we may receive from you, and your preferences in receiving notifications, marketing and other communications from us.

We do not ask you for ‘special categories’ of personal data, such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership or health information. However, if you choose to provide us with this information, and provide us with your explicit consent, we may retain it. We do not collect data about actual or alleged criminal offences.

3. How we collect personal data

Different personal data is collected in different ways.

  • Personal data you provide to us: When you create an account to use our Services, you will provide us with your identity and contact information and list of to-dos.  When you enter your payment card details via our Services, they are provided direct to our payment processors, Stripe.  You will also provide us with personal data when you correspond with us.
  • Personal data we collect as you use our Services: As you use the Services, we will collect your usage and transaction data as described above.  We also use Google Analytics, a third-party service provided by Google, to help us analyse user habits to help increase the functionality of our Services. The information will be used by Google only for the purpose of evaluating the use of our Services. Google Analytics has its own privacy notice, which can be viewed here.

4. How and why we use personal data

We are committed to keeping your personal data private and will never provide your data to third parties without your prior consent and we will only use the bare minimum personal information needed in order to make bookings on your behalf:

a) We need the information to fulfil our contract with you

If we have entered into a contract to provide you with our Services, we will need your personal data in order to do so. The personal data that we use will depend on the service(s) we have agreed. For example:

  • We will use your contact details so that we can communicate with you about the Services we provide, to facilitate providing our Services to you and, and to respond to any requests, queries, issues or concerns you may have.
  • If you ask us to book certain forms of travel on your behalf, we may need your driving licence and/or passport details in order to do so.
  • We will use your identity, contact and usage data to customise our Services to you.
  • We (and our service providers) will need your payment information to facilitate any payments you authorise. For further information about this, please see Section 6 (‘How we share your data’ section) below.
  • As part of our Services, we will recommend products and services to you based on your requests. These are recommendations we believe are best fit for you and we are not paid to provide them as recommendations.
  • To provide you with membership rewards and incentives from our collective buying power.

b) We have a legitimate interest (reasonable business purpose) in doing so

We will use your information for our legitimate business reasons where our doing so will not unduly affect your rights.

We will use your identity, contact and usage information to keep our records up to date.

We will use your technical, location and usage information to:

  • personalise recommendations to you
  • provide and make improvements to our Services, system maintenance, support, reporting and hosting of data, and troubleshooting;
  • ensure that our Services are secure;
  • analyse how customers interact with our Services; and
  • develop new products and services.

We may also use any or all of the information above to administer and manage our business in general, to detect and prevent misuse of our Services (including fraud and unauthorised payments), and to enforce our Terms and Conditions or any other contract to which we may be a party. If you feel that your interests and fundamental rights outweigh our business purposes, and that we should therefore stop processing your data, please let us know.

c) You have given us your consent

When you sign up to BlckBx you are automatically enrolled to receive monthly newsletters with personalised What’sApp recommendations. You may opt out of receiving any, or all, of these communications from us by messaging your BlckBx Assistant.

d) We need to comply with a legal or regulatory obligation

In certain circumstances, we may need to retain or use your personal data to comply with regulations and/or the law.

5. Children

Our Services are not intended to be used by any child under the age of 18. Please do not provide us with any personal data relating to children under the age of 18 unless you are their legal guardian.

6. How we share personal data

We will share your data:

a) With third-party service providers to carry out tasks for you

These include:

  • When you request Services that will be fulfilled by a third party (such as a restaurant, theatre or book a hotel for example), we will share your name and email address to make that booking with that third party (our “Suppliers“). We will only disclose your information to Suppliers the extent necessary for the Service(s) you have requested. In some cases we will need to use your home address to send purchases and your passport information to book a flight.

We will only disclose your data to third party service providers under terms of confidentiality and only for tasks you request to be carried out by your BlckBx Assistant, and they will only use your personal data for the purposes stated in this notice.

b) With other members of our Services

Where we provide the functionality, you may choose to share some of your profile information with other members of the Services, for example, if you choose to join a What’sApp group for new parent employees or private clients. We will never make your profile visible to other members without your express consent.

c) If you choose to share it via social media

Where we provide the functionality, you may choose to share some of your information such as a photo of you enjoying an experience that BlckBx has organised for you from our Services with your friends, followers or contacts on social media.

Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place.

On rare occasions, we may share personal data when we believe it is necessary to comply with the law, regulation or legal request (including a court order or government inquiry); to enforce or apply our terms of use or other agreements; in the context of a business reorganisation or restructuring exercise; or to protect the rights, property, or safety of our business, our employees, our users, or others.

7. Data security

The safety of your personal data is of paramount important to us, and we use various technical and organisational measures to ensure that your data is secure. We use trusted secure technology to hold personal data that only your BlckBx Assistant can access. We follow strict guidelines in the storage and disclosure of personal data and communications to prevent unauthorised access to it.

However no transmission of information via the Internet or electronic storage is ever completely secure. Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot guarantee the security of your data.

8. How long we keep personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

To obtain further information about how long we retain your personal data, please contact us at [email protected]

9. Third party links

Our Service may contain links to third party sites whose information practices may be different than ours. Please consult all third party sites’ privacy notices, as we have no control over information that is submitted to, or collected by, third parties.

10. Your rights

You have the right to:

  • require us to rectify the personal data we hold about you, where that data is incorrect;
  • require that we restrict the processing of your personal information in certain circumstances;
  • request access to the personal data that we hold about you;
  • require that, in certain circumstances, we delete the personal information we hold about you;
  • require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or
  • withdraw your consent to our using your data for marketing purposes at any time.

You also have the right to lodge a complaint with the Information Commissioner’s Office, which is the UK supervisory authority for data protection issues ( We would, however, be grateful if you would contact us in the first instance so we can endeavour to deal with your concerns direct.

If you wish to exercise any of these rights, please contact us at [email protected]

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

11.Changes to this notice or your data

We may amend or modify this privacy notice from time to time. We will post any revised notice on this site and on our app, and if the changes are significant, we will notify you by email.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This privacy notice was last updated on 1 January 2022.